Best-selling hip-hop group will appear in and provide the soundtrack for Electronic Arts" Sims in the City.
When it initially announced the Urbz: The Sims in the City back in April, Electronic Arts billed the game as the Sims" hip cousin. Today, the publisher announced a move to increase the game"s street cred with the help of hip-hop act the Black Eyed Peas.
The multi-platinum act"s involvement will be twofold. First they will produce the official Urbz soundtrack, which will contain nine tracks from the Peas" upcoming album Monkey Business. Each track will be remixed by the Peas" lead singer Will.I.Am. into Simlish, the game"s gibberish language.
"The opportunity for us to get involved in something like this is definitely hot. A lot of our fans play video games, we play video games...it seems natural for black eyed peas music to be used in a video game, especially this one." said Will.I.Am. "This is an unprecedented collaboration," said Steve Schnur, Worldwide Executive of Music and Audio at Electronic Arts. "Never before has a band gone back in to the studio to re-record their album in another language, specifically for a game."