According to a report by the British Video Association show that Blu-ray sales were very strong this Holiday season. The surge in sales of Blu-ray discs was driven by a strong performance throughout the year, credit crunch notwithstanding. Blu-ray disc sales hit a new high in the run-up to Christmas; 1.5 million discs were sold in December alone, up almost 400% against the same period in 2007. In total the format has sold 3.7 million units in 2008, demonstrating the public"s enthusiasm for high quality picture and sound in the home.