According to Canadian Industry Minister Jim Prentice, Canada will not interfere with the new pricing policies of major telecommunications firms, despite public unhappiness over impending moves by BCE and Telus to charge for incoming text messages. Prentice told the two companies that "in the current deregulated telecommunications market, our government has no intention of interfering with the day-to-day business decisions of private companies or with the choices available to consumers."
For their part, BCE and Telus have agreed to let customers remove charges caused by unwanted spam text. Prentice had this advice for those upset with the coming changes: "Given these undertakings by Bell Mobility and Telus, I would encourage consumers dissatisfied with existing plans to seek alternatives."