It looks as if Google’s aggressive TV advertising campaign for their Chrome browser is showing some signs of success if new browser share results are anything to go by.
According to CNet, Chrome is now being used by one out of every eight people on the Internet thanks to an increase from 11.9 percent to a 12.5 percent share during the month of May. Google has been promoting Chrome heavily not just on the web, but also via an aggressive television campaign showing off emotional ways in which families can use the browser.
Microsoft has once again lost a small share of browser usage, dropping from 55.1 percent to 54.3, though there has been a marked increase in users trying out Microsoft’s new Internet Explorer 9 release, which has grown from 2.4 percent in April to 4.2 percent in May.
Firefox meanwhile, made another small user base increase, rising from 21.6 percent to 21.7 percent, and while Apple’s Safari browser has been showing a steady gain for the past few months, May saw just an increase from 7.2 percent to 7.3 percent over all.
If current trends continue on during the coming months, Google’s Chrome browser could well overtake Firefox to become the second-ranked browser in terms of worldwide usage.