Why do people love their Macs?
The love and devotion lavished by Mac fans on Apple computers and operating systems is a phenomenon that still confounds many of the 95 percent of users who run Windows-based PCs.
The emotions involved can make even the most rational folks flame others in newsgroups, online message boards and chat rooms. Even Ross Scott Rubin, a vice president at research firm Jupiter Media Metrix, admitted to NewsFactor that, in his younger days, he used to boast on message boards about the superiority of the Mac.
Meanwhile, Web sites abound with names like MacinTouch, MacMinute, Macinstein and Apple Lust.
In fact, so many of these sites exist that no one would fault an uninformed observer for concluding that Apple owns 95 percent of U.S. computer market share, rather than 5 percent.
While some refer to this phenomenon as the Cult of the Mac, others call it nothing more than common sense.
So, what is it about the Mac that commands such loyalty? An even better question might be, what is Apple doing right?