Currys, Dixons and PC World are to stop stocking analogue televisions and will instead promote "integrated" sets with built-in digital Freeview tuners. The chains said more than 90% of the TVs they sold were already digital. The move was welcomed by Digital UK, the body managing the analogue switch-off, which will finish in 2012. "Retailers of all sizes have a vital role to play in ensuring their products and their customers are ready," Digital UK chief executive Ford Ennals said. A major push to inform viewers about the move to digital began last year, when Whitehaven in Cumbria became the first area to have its analogue signal switched off. The Scottish Borders will be the first full geographical region to lose its analogue signal, starting on 6 November 2008. The rest of the UK will follow suit over the next four years.