Opening GDC, John Batter sends a message to programmers, gamers, industry: EA Mobile is for real. NFSU will act as flagship title; up to 20 more franchises to appear on mobile devices in the next 12 months.
When it comes to mobile games, the traditional publishers have been selective about their commitment of resources. Primarily, the way into the mobile space has been via partnerships, licensing agreements, or timid toe-dipping via internally created product. Today, during his GDC Mobile keynote address, John Batter--the former general manager of Electronic Arts" Los Angeles studio, who last year segued into his current position as EA Mobile GM--put the industry on notice of EA"s commitment to dive into the mobile sector.