Electronic Arts and the University of Southern California today unveiled the EA Game Innovation Lab, part of the USC School of Cinema-Television. Housed in the School"s Robert Zemeckis Center for Digital Arts, the Lab is intended as a space for game design, exploration, research, prototyping, and testing.
"USC has always been on the cutting edge of entertainment education and now, is home to a world class program that will help train talented people for careers in interactive entertainment," said Don Mattrick, President, Worldwide Studios, Electronic Arts. "This is the perfect marriage of creative leadership that will empower young storytellers to express themselves in a new medium."