eBay is rolling out a private messaging service to customers to make it easier to distinguish official announcements from fraudulent "phishing" emails. The service - dubbed My Messages - offers a read-only inbox for logged-in users. Sending trading and account information to this location rather than via conventional email should give users greater confidence that messages are genuine rather than attempts to trick them into divulging sensitive information to fraudulent sites. My Messages was launched in the US late last month and will roll out to the UK later this quarter, an eBay UK spokesman told El Reg.