In a couple weeks, you"ll be able to pay just for ESPN and watch it on the go. ESPN+ will give those that have cut the cord, access to a wide variety of different kinds of sports programming. ESPN+ will be integrated into the current ESPN app available for iOS and Android. The service will launch on April 12 and will feature live, original, and on-demand content for just $4.99 a month. The current ESPN app will be completely redesigned in order to accommodate for the service.
The service is the first offering from Disney"s Direct-to-Consumer platform, which is set to debut more content from Marvel, Disney, Pixar and Lucasfilm in late 2019. Kevin Mayer, who is the Chairman of Direct-to-Consumer and International stated:
“The launch of ESPN+ marks the beginning of an exciting new era of innovation for our media businesses – one defined by an increasingly direct and personal relationship with consumers. This new product reflects our direct-to-consumer strategy focused on combining our beloved brands with our proprietary, industry-leading technology to give users unparalleled access to our world-class content.”
According to ESPN, ESPN+ will offer four pillars when it comes to content:
- Thousands of live sports events
- High-quality original shows and films
- Exclusive studio programs
- An unmatched on-demand library
While there isn"t a definitive listing of all the programming that will make its way to ESPN+, the company did list a wide range of content that will be making its way to the platform like MLB, NHL, Top Rank Boxing, MLS, college sport, PGA Tour, Grand Slam, rugby, cricket, and more. This should be an exciting option for sports fans, as there seems to be a ton of content being offered for such a small price. ESPN has promised to reveal more details about the service leading up to the April 12 launch.