Facebook announced its fourth quarter and full year earnings report for 2014 last night, with some decent numbers to boast about.
The year 2014 has been a good one for Facebook as it has reported tremendous growth in revenue, as well as users, during its latest earnings call. The social network saw a rise in active users by 13 percent with a total of 1.39 billion monthly active users. On a daily basis, an average of 890 million users out of those active, access the social network.
Mobile is one key area of interest for Facebook and the company now has 526 million users who solely use the social network from mobile devices. The mobile user base has seen a whopping increase of 78 percent from last year"s 296 million users.
Average daily users from mobile devices have been revealed to be 745 million, which also include those who aren"t solely reliant on mobile. This user base is further expected to increase with apps such as Facebook Lite, being launched for markets which do not have high speed connectivity.
Financially, the company saw a 58 percent increase in revenue since last year, which has been reported to be $12.47 billion for 2014, and a profit of $701 million. Mobile advertising contributed heavily to the company"s total advertising revenue as it grew from 53 percent in Q4 2013 to 69 percent in Q4 2014.
Facebook is expected to make its new product "Facebook at Work" available to businesses and that could be a key thing to look out for during this year from the company as it continues to expand in new markets.
Source: Facebook