Web content management firm SDL Tridion has released the results of its research into what elements of web site design most turn off internet users, coming in top is pop up advertising. Seventy-eight percents of respondents said that this type of advertising was the most frustrating web experience, complaining that ads appeared at inappropriate times and were difficult to get rid off. SDL said that this kind of annoyance was indicative of what it called "bimbo web design", saying that sites were often "attractive, but with no substance."
"First impressions count and no company wants bimbo characteristics on its website," said Erik Aeyelts Averink, President SDL Tridion. "All "fluff" and no content drives website users mad. Don"t push customers away and annoy them for no reason."