Microsoft announced yet another impressive figure this week, Gears of War has sold 3 million copies. The figure means that nearly 1 in 3 Xbox owners have the game, which is even more impressive. The game, which is known for its beautifully gritty graphics has only been on sale for 10 weeks and came third in the top selling US titles for 2006 despite it only being in the market for two months.
"Like blockbuster titles from Microsoft"s Halo franchise and the Grand Theft Auto and Zelda franchises, Gears of War is tracking to be one of the best-selling video games of all time and has established itself as the most successful new IP of the next generation," said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business Entertainment and Devices Division at Microsoft Corp.