Google plans to expand its advertising campaign by watching user"s habits and displaying advertisements based on your interests through web sites you visit. The advertisements will be displayed on any web site with Google Ads running on it with the content of your interest, no matter what web site you visit.
The change is to help catch target audiences by displaying categories of their interest to improve clicks. User"s visiting many technology related web sites may see only technology related advertisements even on non-technology related web sites, like sports web sites.
Privacy concerns have been address by Google as many fear that Google might be watching users on the internet, and will give the option to opt out of the program. User"s who do not wish for Google to track the web sites they browse can do so at any time by clicking on the "Ads By Google" found on any web site with Google advertisements displayed on it, which brings them to "Ads Preferences Manager" allowing users to disable the tracking.
Google also stated that sensitive interests including race, religion, sexual orientation or certain types of financial or health concerns will not be targeted by the program. The tracking program, that places a small cookie on the user"s machine, will not contain users search data or any information from other Google services including Gmail.