Today Google has announced their financial earnings for the first quarter of 2010. The first quarter ended March 31, 2010, with a reported revenue of $6.77 billion. Compared to the first quarter results of 2009, Google has seen an increase of 23%.
Google sites revenues alone generated $4.44 billion in revenue, or 66% of total revenues earned, a 20% increase, $3.69 billion, over the first quarter of 2009.
Google network revenues, through Adsense programs, generated $2.04 billion, or 30% of total revenues, a 24% increase, $1.64 billion, over the first quarter of 2009.
Google’s international revenues outside of the United States generated $3.58 billion, or 53% of total revenues, compared to 52% of total revenues earned in the first quarter of 2009. Generated revenues from the United Kingdom totaled $842 million, or 13% of revenues in the first quarter of 2010.
Google’s paid clicks seen an increase of 15% this quarter, compared to the first quarter of 2009. Traffic acquisition costs increased to $1.71 billion, compared to $1.44 billion in the first quarter of 2009.
Internet income and other, net increased to $18 million, compared to $6 million in the first quarter of 2009.
Stock-based compensation totaled $291 million, compared to $277 million for the first quarter of 2009.
Income taxes rate for Google was 22% for the first quarter of 2010.
Google’s operating costs for the first quarter of 2010 were $1.84 billion, which increased from $1.52 billion in the first quarter of 2009. Operating income accounted for $2.49 billion, or 37% of total revenues, compared to $1.88 billion, or 34% of total revenues, in the first quarter of 2009.
Worldwide, Google employed 20,621 full-time employees as of March 31, 2010, up from 19,852 full-time ending December 21, 2009.
Google’s financial earnings for the first quarter of 2010 are available here (PDF). If you"re wondering how Google makes it money, watch the video below.