Search engine Google has offered geeks and non-geeks alike an early present this Christmas. Launching Google Print, the company hopes to begin the long task of integration between searching offline content in the online world.
Google Print is integrated with standard search results; for example, a search for literary classic Romeo and Juliet leads to the follow page from Google Print. Google only show content related to the search query - in cases where there are multiple results, excerpts are shown. Currently in beta testing, Google are working with publishers to get as much content into the system as possible; they are offering the scanning service for free. Google have placed contextual adverts at the bottom of pages which serve as the source of income for the project. Google also offer a link to purchase the book at various e-retailers, but will not be taking a cut of any purchases.
Like other implementations of "online books" (Amazon"s Search inside), Google have put in place copyright protection systems preventing users from stealing protected works. However, for copy-free work Google are offering un-restricted access to the content. Google describe their new service as being "designed to help you discover books, not read them from start to finish. It"s like going to a bookstore and browsing – only with a Google twist."
The company"s recent announcement of partnerships with major libraries was taken as an indication of a move about to be undertaken; it would appear that this is not the case, and that Google"s efforts in this area are much further along than previously thought. Google will continue to update and increase the number of books accessible via the service as time proceeds. The tool will also compliment nicely Google Scholar. As ever, another well thought, well implemented feature from a search engine determined to stay on the top of the game. Bravo Google.