Google has inked a deal with Nielsen to provide viewer data to the Google TV Ads service. First launched in April this year as a trial, Google TV Ads offers a way to better target television commercials. The system offers an auction system to determine prices at certain time slots.
The Nielsen data is intended to provide advertisers with better demongraphic data on viewer audiences. It will augment the data Google collects through the set-top boxes from its cable and satellite partners. The result, says Google, will offer a more complete picture of precisely who is watching at a given time, allowing advertisers to reach their desired audience.