Google claims that it can help its users run their lives using the personal information it builds up about their search habits. The web search giant is planning to create the world"s most comprehensive database of personal data to learn what its users like and help them make important decisions about their lives. With the recent purchase of for online advertising firm DoubleClick, which uses cookies stored on a user"s PC to track which sites they visit, Google could track a user"s search activity to build up a fuller picture of their habits.
"The goal is to enable Google users to ask questions such as "What shall I do tomorrow?" and "What job shall I take?"" said chief executive Eric Schmidt. However, he added that the technology is still being developed and would continue to improve over time. "We are very early in the total information we have within Google. The algorithms will get better and we will get better at personalisation."