Web search leader Google Inc. plans to start selling ads to appear in Web videos after it agreed a partnership with YuMe, an online video advertising network.
YuMe, a Redwood City, California-based start-up, said on Thursday, it will serve InVideo overlay adverts as part of Google"s AdSense for video beta advertising program.
Google has traditionally used AdSense for text-only advertising but said the video program extends its offer to targeted, contextually-relevant video graphical ads and text overlays.