Indian giant Reliance Big Entertainment has bought a 50% stake in British game developer, Codemasters, with Reliance"s Zapak Digital Entertainment video game division overseeing the company"s investment, reports Eurogamer.
Reports earlier this year suggested that the developer, responsible for classics such as the Colin McRae rally series and Race Driver: GRID, was short of money.
Speaking about the deal to GameIndustry.biz, Codemasters CEO Rod Cousens said, "The opportunities arising from this partnership are truly exciting. This is great news for our development and publishing teams.
"Reliance and Zapak have immense resources and will help us realize the full potential of our game coding and online excellence across so many platforms, and especially in the world"s fastest growing markets. The future of Codemasters has never looked brighter. It"s a whole new game!"
Rohit Sharma, CEO of Zapak, who currently operate the Zapak.com online game portal, said, "We are excited to partner with Codemasters and believe it"s very strong technology, development and distribution presence will complement our global gaming portfolio.
"Additionally, Zapak"s global strength in mobile gaming will enhance Codemasters" ability to fully leverage its attractive franchises such as its racing and cricket games."
According to Eurogamer, Cousens also talked about the possibility of Codemasters joining the growing social gaming market.