Microsoft and Hewlett-Packard are teaming up to grab a bigger slice of the storage market.
As the first step in a new storage partnership to be announced on Tuesday, the software giant and hardware giant are planning a 10-city roadshow to tout their joint work in the storage arena. Microsoft and HP also plan joint training of their respective sales forces as well as a combined sales effort to win new business.
By investing more in sales and marketing efforts, the two companies hope to carve out a larger share of the market for network-attached storage (NAS), currently a $1.8 billion global market, according to research firm Gartner Dataquest. Microsoft said that estimates from market researcher IDC show it has a 30 percent share of the NAS market, by units shipped.
Microsoft has been trying to make inroads into the storage market as part of efforts to grow beyond its existing markets. The software maker launched its storage push two years ago with the debut of Windows-powered Network Attached Storage systems, which uses a version of the kernel of the Windows operating system, optimized for file serving and other storage tasks.