At the beginning of August, Apple published an ad for the iPad Pro called "What"s a Computer?" The ad pretty much implies that since the iPad has a keyboard and a touchscreen, it"s a computer (which should make you ask why Macs don"t have touchscreens).
Microsoft then fired back a couple of weeks later with an ad called, "What"s a computer? Just ask Cortana". The fun part of that one is that Cortana gently mocks the iPad Pro as it can"t run "full" Office apps. Instead, it can only run the mobile Office apps; you know, the same ones that Microsoft went on-stage to show off when Apple launched the 12.9-inch iPad Pro.
Today, it"s Huawei"s turn to take a jab at Apple. In the ad, the company"s MateBook brags about its fingerprint sensor, stylus, sixth-generation Intel processor, and the fact that it"s lighter than "this" iPad Pro. Siri responds, "Uh oh." Cortana speaks up at this point to hijack the conversation from Siri.
It"s worth questioning whether this ad was called for. Microsoft responded to Apple"s video with one of its own, but Apple didn"t fire back. Continuing to make ads that mock another company"s video seems a bit odd.