While it doesn"t have nearly as many paid subscribers as the 27 million Netflix has, Hulu is still growing its streaming video service, thanks mostly to its access of current episodes of TV shows one day after they are broadcast. Today, the company announced some newly revised statistics for its service.
The Hulu blog reports, via its CEO Jason Kilar, that Hulu Plus now has over three million paid subscribers. That"s over twice as much as the company had at the end of 2011. Hulu also says it generated $695 million in revenue for 2012, up 65 percent from the end of 2011.
Besides its subscription fees, Hulu also gets money from running paid ads inside the videos, although not nearly as many as seen on broadcast or cable TV. Hulu did not specify how much of its revenue came from ads in 2012 but did say that it now has over 1,000 ad clients, up 28 percent from a year ago.
Hulu Plus can now be accessed via 320 million Internet connected devices, according to the blog. That number does not include desktop or laptop PCs. Hulu released a dedicated Hulu Plus app for Windows 8 just before the launch of Microsoft"s latest OS.
Like Netflix, Hulu has been offering up some exclusive content for its subscribers including Spoilers with Kevin Smith and more. The blog stated:
We launched more than 25 Hulu Exclusive and Original Series combined, and signed new agreements with the likes of CBS and WWE, just to name a few. We are extremely proud of the TV series we released in 2012, and are excited about the slate of original series and exclusive series coming to Hulu in 2013.
Source: Hulu blog | Image via Hulu