After Kylie and Alexa, we had "Battle between the Rookies" in the Rookies ad campaign, which brought mixed response amongst viewers. Here again we have Adam, who is 8 years old using Windows Live Photo Gallery to create a slide show. He puts together a slide show of his animal toy collection. This ad looks better than the "Battle between the Rookies" and works good in getting the message along which is, How easy are Windows products to use
Watch how Adam uses Windows Live Photo Gallery to create a slide show
The ads are still focusing Windows Live Photo Gallery and not sure whether the next set of ads will focus on other Windows products
Update
There seems to be some confusion with the tool Adam uses to create the slide show.
He first uses Windows Movie Maker to select pictures
Then uses Windows Live Photo Gallery to get more information about the picture
Then uses Windows Movie Maker to create the slide show along with a background music being added to the slide show
And yet finally the ad ends as
Even in the earlier "Battle between the Rookies" series - 8 Vs 80 ad which again focusses on Windows Live Photo Gallery, Adam uses Windows Movie Maker!
The ad is certainly not focussing on Windows Live Photo Gallery as said in the Rookies website and it is very clear now that they are indeed using Windows Movie Maker to create slide shows. However, the ad does focus on the concept of how easy are Windows products to use.
Are these ads focussing Windows products or only Windows Live Photo Gallery?