Now a days it seems like everyone wants a piece of Google. It"s either another search engine, Fortune 500 Company, or in this case a company that sells children"s goods called Googles. Googles has filed two separate actions towards the worlds most popular search engine. Googles claims "Google has overstepped its rights to market goods and services aimed at children, based on Stelor"s own trademark rights on the Googles.com name".
Internet search giant Google is the target of a trademark complaint filed by the owners of children"s Web site Googles.com.
Stelor Productions, the company that owns and operates Googles.com, said Wednesday it has initiated trademark proceedings with the U.S. Patent and Trademark Office against Google. The complaint is based on Stelor"s belief that the search engine has begun infringing on its brand name. The company said it filed two separate actions, asserting that Google has overstepped its rights to market goods and services aimed at children, based on Stelor"s own trademark rights on the Googles.com name.
Googles.com, which centers on a group of friendly, four-eyed alien characters, came online in 1997. It sells children"s goods ranging from toys to clothing and also serves as an entertainment site offering e-mail, an online diary, and other Web community features aimed at children ages 2 to 10. Darnestown, Md.-based Stelor acquired the rights to market the so-called "Googles from Goo" alien characters in 2002 from their original creator, who trademarked the name in 1997 for use with toys, clothes, online services and other media.