Infogrames, founded in France in 1983, acquired the rights to the Atari brand in early 2001 when it bought Hasbro Interactive. In October 2001 the company relaunched the brand and began using it as a games publishing label.
Though its origins are French, Bonnell said 65 percent of the company"s business is done in the United States. Last year the company cut 60 percent of its French workforce, and Bonnell said he is dividing time evenly between the two sides.