Intel and Oprah Winfrey. You don"t hear these two words often in the same sentence, but perhaps you may want to get used it, at least for this year. Intel announced today that for the 2008-2009 season, it will be partnering up with the popular talk show host for an ad campaign emphasizing the power of its processors as well as the company"s investment in education. The partnership seems to have been in the works for a while, as tomorrow"s O You! event in San Francisco, California, will be made live at www.oyouonline.com, powered, of course, by Intel Centrino 2 processors.
O You! is an annual self-help event hosted by the Oprah Magazine where the publication"s lead specialists come in and talk to those attending. Intel, obviously attracted by the mass following of Ms. Winfrey"s media network, is hoping to tap into her viewers. Although Oprah Winfrey watchers are probably not in Intel"s target demographic, the company presumably wants to capitalize on increased name recognition afforded by the campaign. Whether this turns out to be a productive measure, however, remains to be seen.