Maven Networks, which provides hosting services for Internet TV, will announce Wednesday plans to add Microsoft"s new Silverlight technology as a video delivery vehicle. The company is collaborating with Microsoft on this endeavor. Through Silverlight, Maven"s customer base of professional media companies will be able to leverage familiar Windows Media technology as well as workflow automation, publishing, and player creation capabilities of the Maven Internet TV platform.
A rival to Adobe"s Flash technology, Silverlight currently is in a beta release stage. It provides for cross-platform, broadband video experiences, Maven said. Maven"s plans call for supporting Silverlight when it is available later this summer, said Todd Boes, vice president of product management. Templates will be launched in the Maven Internet TV platform to support Silverlight, he said.