EFI-X is a revolutionary product; installation of OSX on a normal PC has never been this easy. Pop it into the port and you can install OS X straight from the DVD "without having to worry about patches, replacing files and anything like that". Muzzle.nl had an interview with Davide Rutigliano, the CEO of Art Studios Entertainment Media.
Here is an excerpt from the interview:
John: Let"s talk about EFI-X, could you describe the EFI-X module in your own words?Davide: headache? *giggle*
Davide: haha, just joking EFI-X is the realisation of our efforts of over two years. Actually, it will do much more than it does now. Multi OS booting is just one of the cool features it has been designed for.
John: How was the idea born to build an EFI-X module?
Davide: Basically, we wanted to fill a niche that nobody ever explored. The boot time of our PCs... Everyone focuses on what we do *after* the OS is loaded, but very few imagine how many things you can do at boot to enhance and ease our work on any OS.
John: So true, I can"t recall any other hardware device that does this...
Davide: And the best has yet to come
John: What is your target audience?
Davide: We address our products to an audience of overclockers, computer experts, people that love fiddling with their hand-picked hardware, and people that realize that the more expert you are about IT, the better your work, whatever it is, will be.