Thanks to username for posting this in BPN
At Comdex, AMD today announced it has selected "AMD Athlon 64" as the brand name for its next-generation processor for desktop and mobile PCs, formerly code named "Clawhammer."
The upcoming AMD Athlon 64 processor is expected to be the industry"s first and only 64-bit, x86 PC processor for desktop and mobile computing. Desktop and mobile PCs built on the AMD Athlon 64 processor will be able to run 64-bit applications at full performance and simultaneously run 32-bit software applications with no performance penalty. It will enable the benefits desktop and mobile PC users want such as quicker loading of applications and better multi-tasking. Users will enjoy vivid realism and richer sound on digital entertainment such as games, streaming video and audio, DVDs and music.
"The "AMD Athlon 64" brand name builds on the familiarity and reputation of the AMD Athlon processor and immediately conveys to customers the performance and technical superiority of its 64-bit computing capability," said Ed Ellett, vice president of client business segment for AMD"s Computation Products Group.