Apple has posted a press release today, announcing that HD movies are finally available on the iTunes Store, for Mac and PC. Initially HD movies were only available to those who owned an Apple TV.
From today you can rent and purchase HD movies such as "Quantum of Solace", as well as "Twilight" (although these two are currently only available for pre-ordering), and a whole range of other films. Movies will become available in HD on the store 30 days after they are initially released in cinemas. Rentals will clock in at $4.99 US a piece, with full purchases hitting $19.99 US. These prices are $1 more than standard releases and rentals.
"Movie fans are going to love being able to buy and rent films including "Quantum of Solace" and "Twilight" in stunning HD from the iTunes Store," said Eddy Cue, vie president of Internet Services for Apple. "Customers have made HD content on iTunes a hit, with over 50 percent of TV programming being purchased in HD when available."
Now the iTunes Store features HD movies as well as TV shows, for both Mac/PC and Apple TV. For more information, open up iTunes 8.1 and head over to the Store.