Kodak has decided to do the decent thing and honour its £100 digital camera deal. In the face of legal actions and media opprobrium, there was little else that it could do.
Here is the email sent to customers who ordered the bargain camera (thanks to everyone who sent us this):
We are pleased to tell you that Kodak will offer the Kodak EasyShare DX3700 Digital Camera, along with a memory card and inkjet paper, at the advertised price of £100 +p&p to all of our customers who ordered the camera and accessories.
The resolution of this matter has been a top priority for Kodak. One of our company"s core principles is our commitment to our customers, even in difficult situations like this one.
As you know, a mistake on our website allowed a number of customers to order the Kodak EasyShare DX3700 Digital Camera and accessories at an incorrect price of £100. Despite the incorrect listing, Kodak will offer the camera and accessories at the advertised price of £100 + p&p.
As noted in previous communications, your credit card has not been charged. If you would like to purchase the Kodak EasyShare DX3700 Digital Camera, along with the accessories, for £100 + p&p, please follow the instructions below. Please note that the closing date for this offer is 28th February 2002.
Once again, we apologise for the inconvenience caused to you by these exceptional circumstances and appreciate your continued patience in allowing this matter to be resolved.
Yours sincerely,
Gareth Jones
Regional Business General Manager & Vice President
Kodak Digital & Applied Imaging
EAMER