It is official! eCOM-LAC and NIC Mexico, the organizations in charge of pursuing the Internet domain name for Latinos, announced that .LAT as the extension to identify this new domain. The decision for the extension .LAT was made in order to identify, differentiate and add value to the Internet resources related with Latinos; since their culture goes beyond geographical boundaries and they want to identify their cultural, social and business expressions. The name .LAT, explains itself, since it is immediately associated with the Latin community, making easier the promotion and global recognition for Latinos in Internet. With the definition of .LAT, eCOM-LAC and NIC Mexico have moved a step forward in the pursuit of the creation of an Internet domain name for the Latin community and to fulfill their commitment to promote the growth of Internet in Latin America.