Lenovo"s entry into the mobile market is easily forgotten, at least in the United States. The company has never sold a handset in the U.S., but according to the company"s chief executive, that will change soon.
Lenovo"s current smartphone marketing strategy focuses mostly on Asian markets. In mainland China, they are marketed as "LePhone" models. Outside of China, they are marketed as "IdeaPhone" models. Since January 2013, the company"s phones are exclusively Android-based.
The company has a number of phones on the market, though the two most readily detailed are the K800 and K900 models, both of which use Intel"s Atom processors, with the K900 boasting 2GB of RAM and a 5.5-inch 1080p display. The company also offers other models that don"t use Intel processors.
Strangely, despite never being sold in the U.S., the K800 made its debut in Las Vegas, at CES 2012. China Daily reports Lenovo is adopting an aggressive policy to overtake Samsung"s phone production levels. Lenovo apparently held 14.2 percent of market share in 2012"s third quarter, compared to 4.8 percent a year before.
Source: Wall Street Journal | Image via Extreme Tech
