In collaboration with Seoul-based sports brand FILA, Samsung has launched (via SamMobile) a limited-edition variant of the Galaxy Buds Live truly wireless earphones. This is not the first time Samsung has collaborated with brands in other industries. K-pop music band BTS branded Galaxy S20+ BTS Edition smartphone and Galaxy Buds+ BTS Edition TWS were seen earlier this year. Thom Browne edition Galaxy Z Fold2 and Galaxy Z Flip also saw the light of the day.
The package consists of a co-branded box with both the brand logos, a white color variant of the Galaxy Buds Live, a FILA logo cover for the case, a FILA shoebox inspired square case, and a keyring with a small-scale model of a signature FILA shoe.
The special edition earphones are designed with the youth customers in mind, specifically the millennials and the Gen Z population of South Korea.
Only 2,000 of these will be made, and will be exclusive to South Korea. They are priced at KRW 209,000 ($175 approx.), and will be available starting tomorrow. They can be purchased via the Kakao shopping channel. September 10 onwards, the wireless earphones will also be available through FILA and Samsung websites.