Marriott Hotels has just announced its plans to roll out free Netflix service to all hotels by the end of next year, starting with 100 hotels by the end of 2015.
Soon, Marriott guests will be able to freely access Netflix, either through their existing accounts or by signing up for a trial, in every single guest room at every Marriott hotel in the United States. The chain has created a modified version of the Netflix app for its guest room televisions, and guests can currently access Netflix at six Marriott properties, with six more coming this summer, and even more coming at the end of this year.
“Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation,“ said Marriott Hotels" Vice President of Brand Management Matthew Carroll. “Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry’s first rollout of Netflix a priority.”
The properties at which Netflix service is currently available include the San Jose Marriott, the New York Marriott East Side, the Dallas/Fort Worth Marriott Solana, and the Bethesda Marriott Suites. The properties receiving Netflix this summer will include the Marriott Marquis Washington, DC, the San Francisco Marriott Marquis, the San Juan Marriott Resort, and the Atlanta Marriott Marquis, among others.
Additionally, the hotel chain says it has future plans to roll out the Netflix service to a number of other hotels in its brand portfolio, which clocks in at 4,087 properties across 80 countries.
Late last year, Marriott was fined $600,000 by the FCC for blocking its hotel guests" WiFi hotspots, but for many guests, free Netflix may just make up for it.
Source: Marriott