Earlier today, Mforma and Marvel Enterprises announced the mobile entertainment industry"s largest content licensing deal to date. The new strategic partnership between Mforma, a fast-growing mobile content creator based in Seattle, and Marvel, a multimedia company that dominates the comic book-based entertainment market, affords Mforma and publishing partner Activision exclusive mobile rights to almost all of Marvel"s comic book and superhero properties.
According to highly-placed Mforma employees, the giant mobile firm plans on leveraging their access to Marvel"s popular characters to develop a wide range of commercial mobile content, including games, ringtones, wallpaper, screen savers, and mobile comic books.
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