Massive Deal With Webzen For In-Game Ads

Microsoft"s recently acquired Massive Incorporated in-game advertising company has signed a deal to feature adverts within two future titles from publisher Webzen. Set for release in 2007 and 2008 respectively, the PC versions of Huxley and Real-Time Worlds" APB (All Points Bulletin) will mark Webzen"s first foray into in-game ads although it"s unknown whether the Xbox 360 versions of either game will also include Massive technology.

Webzen is the latest publisher to join the so-called "Massive Network" following the likes of THQ, Ubisoft, and 2K Games. Terms of the deal haven"t been disclosed.

News source: TVG

Report a problem with article
Next Article

Microsoft releases final IE 7 beta

Previous Article

Need for Speed Carbon Cast Revealed