Microsoft today announced the Windows Insider MVP Program. The MVP Program itself has been around for over 20 years, but last year, the company restructured it to focus on developers and IT professionals.
Dona Sarkar said the following in a blog post:
Today we are excited to announce the Windows Insider MVP Program – the new home for our MVPs focused on Windows and Devices for consumers. Our Windows and Devices consumer MVPs are super important to us and we have been working these past several months to figure out the right home for them. It was a thoughtful decision to bring these MVPs into the Windows Insider Program, where the future of Windows is being shaped directly by the people who use Windows most. The Windows Insider MVP Program allows us to work more closely with MVPs via more focused, direct interactions with various Windows and Devices product teams.
Microsoft is continuously expanding the Windows Insider Program into more areas. The company also plans to combine the Xbox One Preview Program into the Insider Program.
Dona says that the company will be working directly with existing MVPs as they transition into the new program; however, Insiders will have the opportunity to become MVPs beginning in early 2017.
Source: Windows Blog