I came across this when I browsing through Activewin. This is what they"ve said:
Microsoft on Wednesday added yet another way to recruit Windows users: A program to train students in high schools, vocational schools and two- and four-year colleges to work with the software maker"s latest technology. Dubbed IT Academy, the program is billed as a way to prepare students for careers in high tech. While the program is expected to help schools train students for technology jobs, Microsoft also benefits by adding yet another tool in its recruitment arsenal. As it does with software developer programs, which offer tools and training for creating applications that run on Windows operating systems, Microsoft will be able to generate more interest in its products.