Microsoft is working to boost the appeal of Windows Mobile among consumers by appointing a new head of marketing and by lending support to a new application for viewing Web content. Microsoft announced on Tuesday that it has hired Todd Peters, formerly an executive with Staples, to be corporate vice president of marketing for its mobile communications business. Peters is tasked with positioning Windows Mobile to appeal more to a consumer audience. He fills a position left vacant by Suzan DelBene, who recently left the company.
Microsoft also said it will help market and distribute Zumobi, a software program that makes it easier for Windows Mobile users to access Web sites and widgets, or small applications that provide up-to-date information from the Web.