In January 2015, Microsoft announced that Windows 10 would be a free upgrade for the first year after its launch, for devices running Windows 7 and 8.1. The OS officially launched on July 29 last year, and with its first anniversary fast approaching, many have been wondering if the company might make the free upgrade a permanent offer.
Today, Microsoft answered that question [emphasis ours]:
The free upgrade offer to Windows 10 was a first for Microsoft, helping people upgrade faster than ever before. And time is running out. The free upgrade offer will end on July 29 and we want to make sure you don’t miss out.
With confirmation that the free upgrade offer will indeed end after its first year, that raises the question of how Windows 10 upgrades will be priced for those who miss out. Microsoft answered that one too:
After July 29th, you’ll be able to continue to get Windows 10 on a new device, or purchase a full version of Windows 10 Home for $119.
It seems, then, that there will be no special "upgrade" pricing for Windows 10 available after July 29, 2016; instead, those wishing to upgrade from earlier versions of the OS will have to purchase a full license.
Microsoft is hoping to persuade remaining users to upgrade with the help of the ever-enthusiastic Bryan Roper:
Source: Microsoft