Microsoft has been going all out in producing new television and print ads to show off new products like Windows 8, its Surface tablets and the lineup of Windows Phone 8 devices. This week, a new report says that Microsoft"s efforts helped to boost ad spending in the tech industry overall in the first quarter of 2013.
PCWorld reports that, according to a new study by Nielson, technology companies spent $723 million in ads in the US for the first quarter, up 30 percent compared to the same period a year ago. Microsoft"s ad spending went up by a massive 200 percent compared to a year ago, thanks largely to the fact that in 2012, it didn"t spend as much because it was winding down its Windows 7 promotions.
However, Microsoft still managed to spend more in that time period than the usual tech ad leader in the first quarter: Intuit. Yes, the maker of TurboTax and Quicken software spends a ton of money on advertising in that time of the year thanks to people wanting to get a quick and easy way to take care of their taxes.
This year, Microsoft lead the way thanks to lots of ads for Windows 8 along with its impressive looking Surface Pro commercials. Lately, Microsoft has been taking the fight to its rival Apple, showing how Windows 8 tablets are "better" than the iPad in a series of TV ads.
Source: PCWorld