Is Toshiba about to fall on its sword and announce the demise of HD DVD? That"s certainly what one report citing an unnamed mole within the HD DVD camp is claiming, even though Toshiba itself - surprise, surprise - is having none of it. The source mentioned by US Home Media Magazine claims that Toshiba could declare HD DVD dead in "a matter of weeks".
The mag also spoke to a senior Toshiba staffer - Jodi Sally, VP of marketing for Toshiba America Consumer Products - who re-iterated the company"s belief that HD DVD "is the best format for consumers". However, she did admit that Toshiba is monitoring the market. "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."