A number of companies jumped into the market for LCD TVs in the past year, and now some of the electronics deals are starting to fizzle out.
Motorola has scrapped an alliance with Moxell Technology to bring Motorola-branded plasma TVs, LCD TVs and monitors to North America and China, a nation where Motorola enjoys high recognition and brand awareness. The TVs and screens had been expected to come out in the middle of this year. Motorola showed off 15 different models ranging in size from 13 inches to 47 inches at the Consumer Electronics Show in January.
A Motorola representative said the deal ended because of a "difference of opinion over the portfolio of products in North America." Some Motorola LCD monitors did come out in China. These will be sold off. TVs, however, never made it to either market, and North America did not see a launch of Motorola LCDs. In the past year, several companies have unfurled ambitious plans to enter the consumer electronics market. Although PC makers had largely floundered in their efforts to get into this market in earlier years, many asserted that the proliferation of PC standards into electronics would allow them to enter the market now.