Mozilla is stepping up its efforts to drive users to Firefox 3. The company has begun a campaign which offers Firefox 2 users the option of an upgrade to the new browser upon launching. The pop-up window provides a short list of the improvements in the latest version of the browser and offers users the option of updating immediately, sending another reminder later, or never asking the user to update again.
Because Firefox lacks the type of automatic standalone update utility employed by Apple and Microsoft for updating Safari and Internet Explorer, Mozilla relies on alert messages within the browser to update users when a new version of Firefox is available. The new components of the browser, most notably the built-in antimalware tools, require the company to issue a new end-user license agreement, unlike most Firefox updates.