Addition of 13 MSN Extra Storage Markets Increases Subscription Potential To More Than 76 Million Users of Hotmail
Consumers in 13 new markets around the world -- including large parts of Asia, Europe and in Australia -- now have the option of increasing their online storage space on the MSN® network of Internet services with an MSN Extra Storage offering in their local language and currency. The new markets include a Spanish version of MSN Extra Storage, which will be directly promoted to Spanish-speaking consumers in the United States through YupiMSN. The new localized versions of MSN Extra Storage extend the potential reach of the MSN subscription service to more than 76 million customers of the MSN Hotmail® Web-based e-mail service.
MSN has expanded the availability of MSN Extra Storage to meet growing consumer demand and need for online storage space, especially among the majority of Hotmail users who rely on the free service as their primary e-mail account. MSN Extra Storage allows subscribers to store five times more e-mail than can be done with a standard Hotmail account and 10 times more photos and files on MSN Groups than the standard version.
"The volume and size of documents that people trade online continues to grow as e-mail and personal Web sites become an even more important communication tool," said Lisa Gurry, group product manager for MSN. "By making MSN Extra Storage available to more people around the world in their own language, we can help meet this growing customer demand. This furthers our plans to broadly offer customers around the world a variety of high-quality subscription services in the future."