Research in Motion is trying to keep developers from abandoning its BlackBerry OS by showing off the latest version of BlackBerry 10 at its latest developer conference. However, those efforts included launching a new YouTube video that, well, represents one of the oddest things we have ever seen from the Canadian company.
The video shows middle aged men singing a revamped version of REO Speedwagon’s classic rock ballad Keep On Loving You. The footage almost seems like a cry for help as the band sings lyrics such as, "Our updated SDK is really cool."
The very odd video was just part of RIM"s presentation today at the BlackBerry Jam Americas conference in San Jose. Engadget reports that, according to RIM CEO Thorsten Heins, carrier testing for its next hardware device for BlackBerry 10 will begin sometime in October. The launch of BlackBerry 10 is still scheduled to happen sometime in early 2013.
The keynote address also showed off the BBM messaging feature in BlackBerry 10, which gets a revamp that focuses on the pictures of a user"s contacts. There"s also the new Peek feature that will let users access a message notification center on the phone with a right angle swipe via any app.
RIM also showed off a new BlackBerry 10 handset model that"s being given out to software developers only. The company previously released dev hardware for BlackBerry 10 in May. This new developer phone is made almost entirely of plastic but aside from the screen"s resolution of 1280x768, there"s no word on what kind of hardware is running things inside.
There may still be some bad news coming from RIM this week. The company is scheduled to announce its latest financial results on Thursday, where we may see even deeper losses for the smartphone maker. It"s possible that RIM executives will be singing the blues in its conference call.
Source: Engadget | Image via Engadget