In a startling deal, Apple recently acquired the rights to host new episodes of the US TV show, "Scrubs", though iTMS. What is unique is that any one company due to the fact it is a joint project between NBC Universal and Walt Disney-ABC TV Group does not hold singular rights to the show. Despite this, the show will be featured on NBC"s iTunes pages. Revenues from episodes bought will be split 50-50 by the two networks.
In addition to this deal, the US National Football League is renegotiating its licensing deal with online content providers. Currently the playing very competitive to be dealing in consisting of major players such as Apple, Google, Sony, Yahoo, and other online content providers.