Microsoft"s latest move might be furthering their grip on the world of- well the world.
Microsoft is moving forward with its efforts to court entertainment industry companies as it tries to move into yet another new market -- movie and television distribution. At the National Association of Broadcasters (NAB) industry conference Monday in Las Vegas, Nevada, the software giant is expected to announce that several behind-the-scenes audio and video production companies -- including Adobe, Avid Technology and Thomson Grass Valley Group -- will make some of their products compatible with Microsoft"s Windows Media Player format.
A less advanced version of the Windows Media Player is already used by consumers to play music and video over the Internet. But Michael Aldridge, a Microsoft lead product manager, says the company wants to release a more advanced version of the technology, code-named Corona, by the end of this year.